ONLINE PRIVACY STATEMENT APL Media ("We" or "Us") has created this Privacy Statement to demonstrate our firm commitment to privacy. The following discloses our information gathering and dissemination practices for the APL Media website. We gather certain information that you provide to us, some passively and some actively, and we want to ensure that all users of APL Media are aware of exactly how and for what purpose that information is being used. APL Media believes that the information you provide to us is essential to your enjoyment and successful use of the Mobile Almanac site. Our collection of information enables us to provide you with a personalized web experience, and assists our sales team and advertisers in efficiently reaching an appropriate audience. The information we request is the minimum we believe necessary to achieve this goal. 1. What data does APL Media collect? a. Certain data is automatically collected from all visitors to the Mobile Almanac site. This data includes your IP address, your computer's operating system, and the type of browser you use to surf the Internet. Your IP address tells us both your Internet Service Provider (ISP) and the general geographic location you are connecting from. We may also use your IP address to track the date and time you accessed the Mobile Almanac site, how long you stayed on the Mobile Almanac site, and what pages you visited. If you have configured your browser with your e-mail address, this data may also be available to us. b. APL Media makes use of cookies on its sites. A cookie is a file transferred from a website to the hard drive of your computer so that the website may track your activities on the website. Cookies, by themselves, do not let a website know any personally identifying information about you, such as your real name, address, etc., unless you previously provided that information at the website or have set your preferences in your browser to provide that information. APL Media is not generally interested in any one individual and does not collect personally identifiable information about any one person using cookies. Cookie technology allows APL Media to keep track of your selections on the Mobile Almanac site and to try to make sure that you don't see the same ad repeatedly. Cookies are also used to deliver content specific to your interests and to save your password so that you don't have to re-enter it each time you visit the Mobile Almanac site. c. To access the Mobile Almanac site, you do not have to provide any personal information. d. If you contact APL Media through the regular mail or via e-mail, APL Media may keep a record of that correspondence. Any personally identifiable information on your communication will not be used for a commercial or unlawful purpose. e. APL Media does not control the acts of its users. All users should be aware that, when they disclose personal information such as their actual name, e-mail address, etc., the information may be collected and used by others to send that person unsolicited e-mail from other parties outside APL Media. f. The privacy of minors. APL Media believes that it is particularly important to protect the privacy of minors online. APL Media defines a "minor" as any person under 13 years of age. APL Media does not share personal information about minor users with third parties, and APL Media does not sell or rent personal information about any of our users, regardless of age. 2. How does APL Media use your information? APL Media puts the non-personally identifiable information passively gathered whenever you visit our sites and the personal information that you voluntarily provide to several uses. a. Your IP address is used to assist us in diagnosing problems with our server, to administer the Mobile Almanac site and to provide information to our sponsors and advertisers. b. APL Media may use the information you provide to perform statistical analyses of the collective characteristics and behavior of our users and to analyze how and where to invest our resources. c. Demographic and profile data is used to tailor our users' experience at the Mobile Almanac site, directing users to content we think may be of interest to that user, and displaying content for which the user may have shown a preference. 3. What information does APL Media share with third parties? a. User information, including but not limited to demographic information, may be shared on an aggregate basis with affiliates, partners, advertisers or other third parties as may be necessary. b. Unless described herein, APL Media will not knowingly impart to third parties individual users' e-mail addresses or other individual personal information unless required to do so by law or to protect the rights of APL Media. c. Companies that place advertising on our sites may have the ability to assign you a separate cookie while you are accessing the Mobile Almanac site. We do not control these cookies, nor do we have access to this information. The ads appearing on this Web site are delivered to you by DoubleClick, our Web advertising partner. Information about your visit to their site, such as number of times you have viewed an ad (but not your name, address, or other personal information), is used to serve ads to you on this site. For more information about DoubleClick, cookies, and how to "opt-out", please click here. d. APL Media encourages all third parties to adhere to our policies regarding the privacy of our users, but APL Media does not assume any responsibility for any actions of third parties. e. APL Media responds to subpoenas, warrants or other court orders regarding information that is contained within our access logs concerning any user. APL Media also reserves the right to release the information concerning a user who we believe is in violation of our content guidelines, even without a subpoena, warrant, or other court order. APL Media cooperates with law enforcement agencies in identifying those who use our servers for illegal activities. We also reserve the right to report any illegal activity to law enforcement for prosecution. 5. Kids policy. The safety of children is very important to APL Media, and APL Media recommends that parents review our Privacy Policy before allowing their children to access the Mobile Almanac site, especially the message board area. Children should always ask a parent for permission before sending personal information to anyone online. They should also be instructed not to fill out any forms or register at any domain without a parent's knowledge and consent. APL Media does not knowingly share personal information about users under the age of 13 with third parties. 6. How does APL Media protect the user data it collects online? APL Media employs a number of physical, electronic and managerial safeguards to protect collected user data. 7. Disclaimers. a. If you write a review on the Mobile Almanac site and voluntarily provide any information, you do so at your own risk. APL Media cannot make any representations regarding the security of such transfer of information. b. You should be aware that the Mobile Almanac site contains links to outside sites. APL Media is not responsible for the privacy practices or the content of such web sites. c. APL Media reserves the right to change or modify this policy at any time by posting such change or modification on this page. The protection of user information is one of the guiding principals behind APL Media. 9. Contacting APL Media If you have any questions about this Privacy Statement, the practices of the Mobile Almanac sites, or your dealings with the Mobile Almanac site, please contact admin@mobilealmanac.com. 10. Third Party Advertising We use third-party advertising companies to serve ads when you visit our Web site. These companies may use aggregated information (not including your name, address, email address or telephone number) about your visits to this and other Web sites in order to provide advertisements about goods and services of interest to you. If you would like more information about this practice and to know your choices about not having this information used by these companies, click here. APL Media reserves the right to change this policy at any time, and users should check this page regularly for such updates. This statement and the policies outlined herein are not intended to and do not create any contractual or other legal right in or on behalf of any party.